Charlie Sheen unveiled as the face of new electronic cigarette

In a remarkably health conscious lifestyle turn, Charlie Sheen has been revealed as the face of a new anti-smoking device, aptly named NicoSheen.

The former Two and a Half Men star has partnered with a line of electronic cigarettes that claim to aid struggling smokers who want to kick the habit for good.

The device is being advertised as the ‘The Winning E-Cigarette Sheen Safe Smoke’ and it is understood Sheen has also become one of several partners in the E-Cigarette company.

'Charlie's addiction is like a form of cancer,' says his father Martin Sheen

Actor Martin Sheen has compared his son Charlie's battle with addiction to cancer.

The West Wing star has been in the UK to promote his new film The Way, which is set for release on April 15.

His son Charlie, star of Two and a Half Men, is currently undergoing rehab treatment at his home in LA and his actor father spoke out about his son's problems.

Speaking to Sky News, Martin, 70, said: 'He's an extraordinary man, He's doing well.

'We pray for him. If he had cancer how would you treat him? This disease of addiction is a form of cancer.

'You have to have an equal measure of concern and love.'

He remains philosophical about his son's ongoing struggles.

'You realise we're not all on the same journey all the time,' he said.

'We have to love that much more. We have to be that much more present.'