Charlie Sheen unveiled as the face of new electronic cigarette

In a remarkably health conscious lifestyle turn, Charlie Sheen has been revealed as the face of a new anti-smoking device, aptly named NicoSheen.

The former Two and a Half Men star has partnered with a line of electronic cigarettes that claim to aid struggling smokers who want to kick the habit for good.

The device is being advertised as the ‘The Winning E-Cigarette Sheen Safe Smoke’ and it is understood Sheen has also become one of several partners in the E-Cigarette company.

FDA to Regulate E-Cigarettes Just Like Tobacco

Agency Will Not Regulate E-Cigarettes Under the Stricter Rules That Apply to Medical Products

The FDA has decided to oversee electronic cigarettes the same way it does tobacco products. The agency will not regulate the vapor-producing devices under the stricter federal rules that apply to medical products.

The FDA says it decided not to appeal a federal appeals court ruling asserting that e-cigarettes could be regulated as tobacco products and “are not drugs or devices” unless specifically marketed for therapeutic purposes, such as purporting to help people quit smoking.

The decision not to appeal was announced in a letter to the public and stakeholders from Lawrence R. Deyton, MD, MSPH, director of the FDA's Center for Tobacco Products, and Janet Woodcock, MD, director of the agency’s Drug Evaluation and Research.